We are selling a series of wines (Grüner Veltliner green Riesling yellow and Blauer Zweigelt red) at several supermarketchains in the Netherlands and to a few costumers in USA and Europe.
Description of the product target audience
As the wine is sold through supermarkets we do not know the clients - but due the original design I guess it might be a more modern and young typ of client.
As the design is working quite well - we don't like to change too much.
The wines work as a series but at the moment please focus only on Grüner Veltliner green - the winner of the contest will get a 1&1 project to design the rest of the series.
The animals should work as a key visual to tell the potential buyer which food pairings are suitable for the type of wine - also the colors tell something about the taste of the wines (Zeigelt tastes like cherry and red berries - Grüner veltliner tastes like green apples and the Riesling has a taste of peaches, citrus and apricots)
The wish of our costumers is that the style of the labels should be a little bit more classical ("it should be a label that someone also puts on the table at Christmas dinner!")
The capsule shall also fit to the label.
What to avoid
The style should not be too childish (Comicstyle) as we of course sell alcohol and kids and teenager are not allowed to buy alcohol.
Please focus only on Grüner Veltliner green - the winner of the contest will get a 1&1 project to design the rest of the series.