Label design for a french medieval craft drink/étiquette pour une boisson médiévale et artisanale

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Label design for a french medieval craft drink/Étiquette pour une boisson médiévale et artisanale

99designs client

r.faipot got their new by running a design contest:

Winner

by Vasily ERA

Label design for a french medieval craft drink/Étiquette pour une boisson médiévale et artisanale

Check out r.faipot's contest…

The Brief

Industry

Food & Drink

Color inspiration

Company name

Hypocras de Touraine

Product name

Hypocras de Touraine

The Brief

Description of the product

The drink i'm going to make is named "Hypocras" which is a french medieval sweet wine which in is infused some spices such as cinnamon, ginger, cardamom, cloves and ... The Hypocras was popular from the end of the...th century until de...th century because until then, most of the time, the wine tasted really bad and it was not possible to keep it a long time until it turns ... Some famous people in the french history was known to drink a lot of Hypocras like the kings François 1er, Louis XIV or the lord Gilles de ... But as it is a traditionnal and cultural important aspect of the french gastronomy of the region of France i come from which is the Touraine, i want that product and recipe not to be forgotten and make it popular ...

Description of the product target audience

Mostly people who like Medieval and Renaissance culture or french gastronomy and craft ... As the Touraine and around is quite touristic, i think some foreigners who come visiting would also enjoy that ...

The Brief

Style attributes

Playful

Serious

Modern

Retro

Loud

Quiet

Feminine

Masculine

Industrial

Heritage

Luxury

Casual

Minimalistic

Detailed

The Brief

Design needs

The label with mostly be in french and some details must be added, regarding the french law, because at the moment, this product will be sold in France ... I will give you every informations and translations you ... The following mentions should be on the label : - Boisson médiévale - Fabrication artisanale The Hypocras can be made of red or white wine as well and i want to make those two ... I would like to keep the same design for both versions but just mention or change a detail so people can easily find wich is made of white wine and which is made of red ... During this contest, please focus only on the label for red ... Once the contest is over, i will be happy to start a direct collaboration for the same design for the other ... Concerning the general aspect of the label, i would like it to evoke artisanal, handcraft, middle-age and ... I would like it to appears the symbol known as "fleur de lys", which is one of the symbol of ... It would not be exactly the same as the one attached but i like the way it's ...

What to avoid

The general aspects and color should be quite similar to the files attached but not the ... I don't want something cheesy as it's often the case with medieval ... The design could be sophsticaded and elegant but should not looks like too much as a wine ...

Package dimensions

Height : can be between...mm and...mm Width :...mm

The Brief

Attachments