shannonGt got their new product label by running a design contest:
Pinnacle honey company
Check out shannonGt's Product label contest…
The PINNACLE HONEY COMPANY
label 1 - Raw natural Honey / label 2 - Premium JARRAH Honey
Description of the product
Raw, Natural, unpasteurized, unprocessed honey
Description of the product target audience
In Cervantes Western Australia,The Pinnacles tourist attraction and the cray fishing industry creates a lot of tourism for the town, especially for the Asian market. this is my target audience. possibly look at exporting in the future.
our business is called the PINNACLE HONEY COMPANY. we are family owned, operated and based in Cervantes,Western Australia. we are bee keepers (apiarists) and we gather the purest honey in the world, it is raw, natural, organic and unpasturised, straight from the hives and onto the shelf. We have different honey varieties/ flavors depending on the season and what flowers at that time of year and they all taste amazing. i have got my PINNACLE HONEY COMPANY logo attached (which was through 99designs) and now am needing label packaging. want to promote that we are proudly western australian produced and owned am wanting it to look like a TOP, HIGH END product on shelves. am wanting to have it looking new age, catchy and appealing to the Chinese/asian market I want it different from the other traditional honey sellers which are old and boring. when researching labels the attachment below for the australian manuka honey really caught my eye and that is similar to what i was thinking, obviously having something which is uniquely ours. (basically will need everything they have on the label, nutritional info,story,etc.will not need bar codes) at this stage i have plastic hexagon shaped jars with yellow lids(thinking about using white lids)in 250g,500g and 1kg size. reason for plastic is they travell better for the tourist to take home back to their country i will need 2 different labels for all 3 sizes first one being one label for all the many different flavours of seasonal honey and have the ability to put a small sticker on after packing indicating what flavour it is. second label will be for our premium honey the JARRAH (which is better than the well known manuka honey)The honey has exceptional antimicrobial and anti fungal Activity, is rich in antioxidants, abundant vitamins and minerals, low GI (suitable for diabetics in moderation) and a host of other beneficial health properties. fetching a premium price. dont mind the colours of my logo, but am open to what ever you think looks good on a shelf. did think it might look good to have the out line of the honeycomb in the western australian shape clear so the honey shows through the label. Often see products with different colours to describe their quality like gold label for their top product ,red label for middle,black label for lower,etc (possibly could do gold label for the Jarrah and red or black for the seasonal honey label)
die lines attached below
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
shannonGt collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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