The logo colors can be adapted to the flavor, but does need to pop out in color or by making shiny. We will be launching with a mint flavor then following with a cherry and chocolate.
Black tube will be used.
The label will have a pull tab to expose the "Drug Facts"/ Ingredients so we have plenty of room on the surface for design creative.
Although we want to present our tag line/ slogan "smush it on!"on the
label creatively, we really want to present our logo as the main element
on the label first, and the tagline/ slogan "smush it on!" second.
Please highlight the Q10, Vitamin E, and SPF 15 ingredients on the label in a clean and crisp way.
We really want to have our tag line/ internet address emphasized so would like to have “smushiton.com” to standout on the label.
Leaning towards a black background to the label, but am open to new creative ideas if those do come to mind.
Overall the label will be 3.75 inches in length x 1.75 inches in width. The overlap over the Drug Facts will be 1.75 inches in length.
Net Wt .15 oz (4.25G)
Please do not use any "Lips Graphics". This is not the direction we want to take.
Please do not use light pastel colors as the prominent colors on the label.
Please leave appropriate room for UPC code.
Distributed by SMUSH LLC
Jacksonville, Fl 32258
Looking to have the winner design the display box as well.
SMUSH Cosmetics Competition:
Point Of Sale
1, Cosmetic Retailers (Ulta, Sephora)
1, Professional Beauty Salons
1, Tanning Salons
2, Health and Wellness Industry (GNC, Vitamin Shop)*If Natural/ Organic (Whole
2, Surf & Skate Shops
2, Retail Clothing Stores (Urban Outfitters, Forever 21, H&M)
3, Outdoor Sports and Recreation (Dicks Sporting Goods, Models, Gander
Mountain, Sports Authority, Harley Davidson)
4, Gas Stations
Gender and Age: Male & Female,
Age 18 - 35/ Age 13 - 17, Age 55+ will make affinity purchases.
Lifestyle Preferences: Opposite of
Burt's Bees! Not "hippyish" with an active lifestyle, could be
socially or athletically (fitness). Exuding a trendy sex appeal attracting both
male and female customers. Interest may include health and fitness, outdoor/
beach sports, social events. May include; the extreme sports culture, nightlife
culture, gym culture, pop culture, surf culture, skate culture, volleyball
culture, fashion culture, rock culture, hip hop culture, teen culture.
A few years ago I thought to myself how relevant the word
"smush" is to the cosmetics industry. If you think about it,
when you apply any cosmetic whether it's lotion to lip gloss, essentially your
literally going to "smush" the product on when applying. When
asking someone how to apply, you may hear "smush it on". I
wrote the word on paper, and thought how cool the logo would look if done in
different fonts, but more so if done creatively enough to capture the culture
of the brand. Shortly after a television show on MTV called Jersey
Shore was released. In the television show the word "smush"
represented a cute way of referring to having sex , then causing a new
underlying meaning to the word. I thought to myself this would be a great
cosmetics brand name that would really exude a feel and culture similar to what
Monster and Rockstar Energy Drinks have created within their product niche, but
a lifestyle maybe a bit toned down from them in regards to music and extreme
sports, and still appealing to both male and females.
"SMUSH" will exude a lifestyle of living life to the fullest!
Consumers that exist and cross into all the lifestyle cultures listed can live
out this lifestyle. The tag line "Smush It On!" is catchy and
can't helped to be remembered, and thought back directly to the product.
Remember, we are on the other side of the spectrum from the guy with a beard who plays with bees…. We want our customers to “Smush It On!”