Fantastic and easy to work with. Thanks Ted for the beautiful design. Simplicity is the ultimate sophistication and you help reached our goal!
How Soren H started their product packaging journey
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Description of the product
Animal farming is responsible for a big part of our emissions, pollution of the groundwater, antibiotic resistance etc. If we could find an alternative protein source, we would solve an array of big issues. Micro algae is a promising alternative protein source. Actually, it contains 2-3x more protein than meat. It grows way more efficient, contains healthy fats, omega3+6, vitamins and minerals.
We call it the Nordic superfood.
Microalgae does exist on the market already, but they are all green with strong grass-like taste.
This one is yellow, and has a taste closer to neutral, so you can add it to all kinds of foods.
Please note that microalgae is just small round cells - they don't look like seaweed.
Description of the product target audience
Health conscious consumers, vegetarians, vegans. Same kind of people who eat chia seeds.
Overall the package should convey feelings like healthy, new, playful, and that this algae is yellow and little taste(that is how we stand out).
On the back we would like a table with nutritional information(attached) and the attached text.
What to avoid
Don't use too much green - they should know this algae is not green, but yellow!
We pay per color, so it would be advantageous for us to use fewer colors, but a good looking design is more important.