The mission of Ønsk is to promote social fairness and transparency to certified quality coffee while providing a unique quality cup of coffee to the customer who buys it.
Ønsk coffee is not just a great coffee, it also does good. Our packaging portrays the rustic cultural feel of Nicaragua as well as the hard labour and long process behind the coffee, which is often taken for granted.
Our packaging is personal and recognizable and it’s aim is to express a strong message of respect towards the Nicaraguan workers behind Ønsk coffee.
Through our brand and packaging we give the Nicaraguan workers a voice by showing the human labour in the coffee process as well as Nicaraguan culture and day-to-day life.
We wish to bring a greater consideration towards coffee as a product and make our consumers more conscious in a honest and real way.
We believe that the process behind your cup of coffee is taken for granted and we aspire to recreate the respect towards it.
Description of the product target audience
Our main customers are fancy offices of designers, architects, IT and other creative spaces.
Normally our customers are located in urban areas like Copenhagen, Aarhus etc.
We tend to get most customers in the age of 25-45 years.
Normally longer education with a mid-high income.
We are looking for changing our visual identity on the packages. We at ØNSK are only importing and roasting organic and sustainable coffee from Nicaragua. Therefore we want an authentic packaging for our coffee that starts the storytelling from just looking at the package.
We will need fully printed packaging for 1000g bags, 500g bags, and 250g bags.
The packages will be fully printed and we are looking to integrate quite a lot of Latin American colors.
The bags will have a label that differs between our 3 various coffees. The label should be placed at the front of the packing.