vlad x got their new product packaging by running a design contest:
Compete with Lego, Design a Package for Pinblock (Top Ranked new Construction Toy)
Check out vlad x's Product packaging contest…
Games & Recreational
Pinblock is a new building blocks toy that is competing with Lego. It’s a new entrant into the market and has gained a lot of traction. -Rated Top 10 Hottest Toys of 2015 by Forbes -Mentioned by Forbes as one of the biggest highlights of NYC Toy Fair 2015 -Became the Featured toy of the NYC Toy Fair 2015 Pinblock has been around for a few months and gained a lot of traction. The growth of this product is impeccable. This is your chance to create a design that will get recognition with the company’s growth. Our production volume is increasing exponentially into hundreds of thousands. This is an opportunity to create an extremely influential package (50+ buyers have explicitly asked for THIS PACKAGE including Aarons Brothers, Brookstone, Sears, etc) therefore it will be an extremely strong piece for your portfolio. This package, which is a smaller box, will be in the highest circulation compared to the bigger boxes that we already carry. This is your opportunity to create a very influential design. Imagine creating the top selling package for Lego? Why is it better/unique? 1) Only one piece; it doesn’t matter if you lose/break a few pieces; you don’t have to look for the right piece through a pile of various wrong pieces. 2) Rotates, bends which unlocks new possibility of Wearables and other unique devices. 3) Unlimited possibilities, if you can envision it, you can make it. The manual which is included is a way for people to learn the different methods of connecting the pieces. The customer can disassemble the model and build something else entirely. New tutorials and new design ideas are constantly added to our website, www.Pinblock.com Also, check out our Kickstarter page from back in the day for a clean breakdown: https://www.kickstarter.com/projects/890335813/pinblocktm-revolutionary-piece-of-engineering Pinblock possibilities are separated into three categories: 1) Build 2) Design 3) Create (each has a unique logo). With Pinblock you can Build 3D models like planes and buildings, Design wearables like gadgets and watches, and Create pixel art works. I strongly suggest you visit our website and see for yourself what is possible.
What's your vision?
We’ve provided as many files as we could to help you with the creative process. Images, photos, PSDs of our current other packages are ALL INCLUDED. Please see the link: https://www.dropbox.com/sh/5ztjffe5bab0d27/AADAHAMTr9mgjTULT0ANMKfxa?dl=0 The project is to design a new smaller package for Pinblock "Starter Pack". The package has to be appealing to all ages and genders (meaning it can’t be a stereotypical children’s toy package and it can’t have flowers and pink colors all over the place which would make it too gender specific). Our main target is indeed boys ages 7+ however many adults have found great interest in the item as well. For example, EDM lovers build neon bracelets for themselves, teachers use Pinblock as a counting tool for kinder garden and as a modeling tool for High School science classes. As you can see, the creative challenge and genius of this package would be to convey the possibilities of Pinblock while still having a stylish look. What I would do, start thinking about the design in terms of making it for a 12 year old boy but then ask myself continuously: if I was a girl would I think this is attractive? If I was looking for a cool toy for myself as an adult, would I pick this up? Size: 165mm x 220mm x 35mm Colors included: Black, White, Yellow, Green , Blue, Light Blue and Gold. Pieces amount: 400 pieces Manual: Build a plane Other things you can build: Cell Phone stand, Pixel art earth, and a watch. Has to include: 1) Show the 7 colors that will be included in the box. 2) Show the three categories of possibilities, Build, Design, Create and examples for each (Plane and a cell phone stand for Build, Watch for Design, and the Pixel Earth for Create) 3) Relay the uniqueness of the product – Only one piece, Bends and Turns, Unlimited possibilities. 4) Has to be obvious that it’s a toy 5) Show that it has 400 pieces 6) Has to appeal to both adults And children (children is the primary focus, 7+ boys AND girls) Would be nice to include: 1) A clear window somewhere to show the insides. Doesn’t have to be big. The only location for this to logistically work is front of the package, somewhere in the middle. 2) Be on the light/ white/ happy side of the color spectrum. (Black mockup that is included is a relatively sleek design but would not attract girls.) Our packages thus far seem to be on a darker side so we would really like to see a lighter design. 3) Space for legal necessities are included in the Dropbox link provided. Original ideas don’t have to have them, but we would ask that to be included in the final design. If you’re planning on making it to the top, it would make your life easier to plan accordingly.
The creative challenge is to convey Unlimited Possibilities on a relatively small box. How you decide to do that is up to you. Guidelines are there to help you, but we do not want to restrict you in any way. If you really believe that something would look awesome that is either not mentioned by us or breaks one of our requirements, GO FOR IT! The FONT of our logo is used for titles, subtitles, etc. It's up to you how to utilize it, but it's a hot font. It is included in the DropBox link - Ethnocentric_RG file. This shall be a reusable design so we can use a few more products in same category with this packaging. If designing on the dark surface, our logo can be inverted making the black part white for better contrast. 165mm x 220mm x 35mm The 3D models that we are asking you to include are HD rendered files from Solid Works. We can render ANY 3D angle for you. If you want a model to be shown from a different angle/side/view please reach out to us. (Check more info in the announcements section).
399 US$ Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at 2.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
vlad x collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Unisex, Age ranges from 18-80. Location USA. Income level: $25000 to $100K.
Our website will be a social media hub specifically catered to the board game industry.
Online gameplay. Fornite & Call of Duty will be the most used games. In fact, I'd like to add some call of duty, fornite