Pyra got their new product packaging by running a design contest:
Design an Unexpected Unboxing Experience
Check out Pyra's Product packaging contest…
Description of the product
Tactical flashlight packaging
Description of the product target audience
Old men 55-65 professional interested in security, hunting, hiking
We are looking for an UNEXPECTED unboxing experience. Imagine opening a box and going WOW!!! 3 times! What will make a buyer to instantly take a photo and share with a friend? This contest is for designing the INSIDE of a product packaging. Pop-up boxes or exploding boxes are a good example of what we are after. Only we are looking for something that was never done before. Only those are usually for weddings and very busy. Don't just create a design but an ENVIRONMENT for the product. You can go wild using a real rope or a piece of wood. Think of where will this product be used and try to recreate the environment. Make sure the design enhances the product and that there is enough contrast. Have fun!
What to avoid
Don't overdo it. Make a clean and simple design that enhanced the user's experience.
15x20 cm 6-8cm depth but you can go bigger if the effect will be better.
Every design category has flexible pricing for all budgets. Product packaging starts at 2.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Pyra collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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