PhilFba64 got their new product packaging by running a design contest:
High quality product needs design to fit its requirements
Check out PhilFba64's Product packaging contest…
Description of the product
We sell ratchet tie down straps. The name "Spanngurt-Set" just means "ratchet tie down set". So this name has not necessarily be printed in big letters on the front. We sell different kinds of ratchet strap sets. Our first set contains 2 endless loop straps and 2 straps with hooks (see attached picture). We will also add sets with only endless loop or only straps with hooks. Our unique selling point is a high quality cotton bag to carry around the straps and store and protect them. Our straps are officially TÜV-certified. The product will be used in order to secure goods during a transport. The secured goods can either be a motorcycle or just regular packages, boxes, cases etc. We will attach you a picture of our product. Here's the link to our current product: https://www.amazon.de/PL-Work-GS-zertifiziertes-Spanngurt-Set-Motorrad-Transportbeutel/dp/B07FL7KSL6/ref=sr_1_1?__mk_de_DE=ÅMÅŽÕÑ&keywords=pl-work&qid=1560767721&s=gateway&sr=8-1 Try to ad something like a user manuel (UM) of how to use the straps on one empty side of the box. The UM should contain out of 3-4 thematic pictures. On the first you can see the strap pulled through the ratchet, on picture 2, how to tighten the strap by using the ratchet (you can visualize it with arrows), picture 3 shows the tightened string and "closed" ratchet. I add a picture to the briefing, so you have a clue.
Description of the product target audience
Our product is used by males and females, but more males use it. The majority of the buyers are inbetween 16 to 50 years old, so there is quite a big range. The product will cost around 18-23 Euros (depends on the kind of set) which equals about 20-25 USD.
We want a a design, wich shows the reliability of our products. So it should have a high quality and reputable look. We want our logo on the package with "Qualität neu definiert" (this means „quality redefined“ and is like a ad on for the logo) written below (see attached picture). We thought about putting it in the middle of the front, but you can bring in your own ideas. The package should have a minimalistic look. We would like you to fill out the background with a design thats looking luxurious aswell. It should not be too filigree but also not too boring. Please add the attached TÜV-logo somewhere on the box. Maybe on the bottom right corner of the front or bottom left corner of the back. Please don't use too many colors for the entire design. You could use the color of our logo (035b03) but feel free to use the color you think will fit in the best. The brand "PL-Work" is a registered brand. We attached you pictures of box shapes we like (similar to them, we selected in the previous step).
-230mm in the width -165mm deep -87mm high (see attached picture)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
PhilFba64 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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