Hassan crystal got their new product packaging by running a design contest:
First Hookah tobacco company in Scandinavia, be one of the team
Check out Hassan crystal's Product packaging contest…
Bar & Nightclub
Crystal Clouds (logo)
Description of the product
Hookah Tobacco. We want to elevate hookah tobacco to a higher level. Giving the consumer a supreme experiense, in both design, tobacco quality and exciting new and fresh flavours. Our goal is to be among the absolute best in the world.
Description of the product target audience
Everyone above 18 years, primarily between 18-40 years. Both men and women. For people who are into self-indulgence. People will usually smoke at home or at a hookah lounge, bars and typically served with alcohol and loud music. Income level is from average to high.
The front and the back are similar. Therefore this design will only have a front surface, and the bottom. The front design should contain at least: company logo, tropical fruit variation (fx "Carpe Diem"), and company slogan "Scandinavian Superior Smoke", netto weight eg. "250g" It is important that the "variation"-element of the design is subject to often changes, since we will be manufacturing a lot of different flavours. We want the finish design/file to be accessible, so that we can change a colour or change the text in the text fields. The bottom of the stand-up pouch, will have 2-3 simple text fields, containing less relevant information, such as: "Produceret i Danmark", "Ingredienser: Molasse, Glycerin, Aroma." We want to edit the design/file later on, so that we can add, remove or change the content, such as text, colours etc. We will produce multiple flavours and limited editions so we expect a design with this in consideration and a few examples of designing several "lines" for this package...
What to avoid
The design should not give the impression that the product is healthy.
This design is not only for 1 size of bags. This bag is for our 250g packaging, we also have other sizes coming later on, such as 150g, 500g, 1000g. The dimensions for this bag is: Front design (height 20cm, width 20cm) Bottom design (width 20cm, length 6cm)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Hassan crystal collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We are incredibly happy with our design, and love Sonia's work. She read our minds a little and came up with exactly what we wanted, but didn't know how to explain!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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