We are Formatt Hitech, the only UK manufacturer of photography filters, we operate in a market of six or seven competitors, ours and competitor retail packaging is currently all very generic, white box, logo on front and landscape image.
Please (at this design stage) feel free to use photos from any of our photographers/ambassadors, for which the full list can be found on our website.
Description of the product target audience
Hobby photographer through to professional, typical market middle aged male, medium to high disposable income. Typical product sells for between £80 - £200
Outer retail packaging, cardboard box (15cm x 15cm x 2cm) approx,
Logo to be included on front, back includes brief text (company history, product description)
What to avoid
The marketplace and our competitors are all very similar, white box, with a landscape photography picture taking up a large % of the front of the box,