Front: clean look, it will have a window where you can see the beef jerky product inside the bag, we'd like to list our product claims on the front in text (No Preservatives, No Nitrates, No Added MSG, Gluten Free, No Artificial Ingredients, Organic Beef Raised Without Added Hormones And Without Antibiotics), we'd like symbol/logo call outs for (USDA Organic, 11g Protein per Serving).
Back: We'll have a space for the Nutrition Facts Panel, UPC code, Ingredient Declarations, and our Romance Copy.
Romance Copy: We at Healthy Generation believe that proper nutrition will help you live better. We have years of experience in both the natural and industrial food industries and understand that the foods produced in both industries serve different purposes. The industrial food industry produces cheap food of poor nutritional value meant to only make you feel satiated. Natural food producers, on the other hand, produce food that has undergone minimal processing, uses natural ingredients and, as a result, is more nutritious for you and your family. We feel that the industrial food industry took food away from you for decades. We’re here to help you take it back. We are Healthy Generation, Fuel Better!).
Healthy Generation is a healthy snack/foods concept. Although we are beginning with beef jerky we eventually would like to use the Healthy Generation brand name and this packaging design for product extensions into other snack categories. When you think of Healthy Generation think healthy, simple, authentic, nutritious, delicious, and fresh.
We don't have a logo yet. However, we do want to create a combination mark (logo + name). Please consider our need for a combination mark when creating the packaging design meaning a space will need to be left for our combination mark. We will consider engaging the winning packaging designer to design our combination mark.
Our brand name is Healthy Generation, our brand mantra is Fuel Better!.
Healthy Generation, Fuel Better!
Designers please note we increased the prize form $1,200 to $1,300 to encourage you to also include a combination mark (brand name + logo) on the packaging since we noticed some of you were already adding one anyways. This way it's fairer to all of you.