Dr. Marc Polacco, a facial plastic surgeon specialising in cosmetic surgery for adults over the age of 30, approached me to design a logo that would reflect his practice's focus on both physical transformation and personal freedom. The challenge was to create a symbol that not only represented the professionalism and expertise of the practice but also embodied the concepts of holistic well-being and renewal.
The result was an abstract logo that subtly resembles a figure reaching for the sky, representing freedom of mind and body. The clean, minimalistic design, paired with earthy, luxurious tones, conveys both the elegance and transformative nature of Dr. Polacco’s services. The logo is versatile, translating seamlessly across various mediums such as business cards, digital interfaces, and branded materials, giving the practice a distinguished and cohesive identity.