Brand Identity & Strategy

𝐏𝐑𝐎𝐂𝐄𝐒𝐒 𝐀𝐍𝐃 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐂𝐀𝐓𝐈𝐎𝐍:

To provide the best possible service, I need to get to know you and your vision better. Here’s a simplified process of working with me:

🔹 𝐈𝐧𝐢𝐭𝐢𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧: We’ll begin with a focused conversation about your brand—what’s working, what’s not, and where you want to take it. This helps me understand your goals and lay the foundation for a clear strategy.
🔹 𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝: Through guided sessions, we’ll clarify your brand’s core values, positioning, and messaging to ensure your brand reflects its true identity and stands out in the market.
🔹 𝐌𝐚𝐫𝐤𝐞𝐭 & 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: I’ll research your competitive landscape and target audience to identify key opportunities and position your brand strategically.
🔹 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐑𝐞𝐟𝐢𝐧𝐞𝐦𝐞𝐧𝐭: I’ll present strategic recommendations and initial design directions tailored to your brand’s identity. We’ll refine them together until they feel aligned with your vision.
🔹 𝐁𝐫𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬: Once the strategy and design are finalized, I’ll compile everything into clear brand guidelines—covering your messaging, visual identity, and how to apply them consistently across all platforms.
🔹 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: My work doesn’t stop at delivery. Whether you need updates, advice, or further brand development, I’m available to support you as your brand evolves.

𝘐𝘵 𝘪𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘶𝘱 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘱𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘮𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵𝘭𝘺 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘰𝘳 𝘪𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘮𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘰𝘯 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘵𝘢𝘴𝘬𝘴 𝘶𝘯𝘥𝘦𝘳 𝘺𝘰𝘶𝘳 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯. 𝘐 𝘸𝘪𝘭𝘭 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘰 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘮𝘺 𝘸𝘰𝘳𝘬 𝘥𝘪𝘭𝘪𝘨𝘦𝘯𝘵𝘭𝘺, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘴.

𝐓𝐄𝐑𝐌𝐒 𝐀𝐍𝐃 𝐂𝐎𝐍𝐃𝐈𝐓𝐈𝐎𝐍𝐒

🟦 I retain the right to reproduce, publish, and display the deliverables in my portfolio, website, or other platforms for creative recognition or professional advancement, and to be credited for authorship of the designs.
🟦 If you prefer your project to remain fully confidential, an additional privacy fee (20% of the service price) applies. Private projects won’t be showcased publicly, ensuring confidentiality.
🟦 If a project is canceled for reasons other than failure on my part to fulfill terms, no refunds will be issued and no usage rights will be transferred.
🟦 The maximum duration for a project is 45 days from the date payment is secured.

🔺 𝘗𝘭𝘦𝘢𝘴𝘦 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘢𝘯𝘥 𝘢𝘨𝘳𝘦𝘦 𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘵𝘦𝘳𝘮𝘴. 𝘚𝘦𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘪𝘮𝘱𝘭𝘪𝘦𝘴 𝘢𝘤𝘤𝘦𝘱𝘵𝘢𝘯𝘤𝘦.

🔷 𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐘𝐨𝐮 𝐢𝐧 𝐭𝐡𝐞 𝐋𝐨𝐨𝐩 at every milestone, ensuring a transparent, collaborative process that results in a brand strategy perfectly aligned with your vision and market.
🔷 𝐔𝐧𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐬 to choose from within agreed time frame.
🔷 𝐔𝐧𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐑𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬 on the selected concept and other deliverables within agreed time frame.
🔷 𝐅𝐚𝐬𝐭 𝐓𝐮𝐫𝐧𝐚𝐫𝐨𝐮𝐧𝐝: While developing initial ideas may take couple of days, revisions are lightning fast.
🔷 𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝: defining mission, vision, and core values.
🔷 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: identifying opportunities and differentiators.
🔷 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: developing key messages and tone of voice.
🔷 𝐕𝐢𝐬𝐮𝐚𝐥 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐞𝐬𝐢𝐠𝐧: moodboard, logo, color palette, typography, brand patterns, social media kit and style guidelines.
🔷 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬: usage rules, brand voice, and visual standards.

𝐀𝐃𝐃-𝐎𝐍 𝐎𝐏𝐓𝐈𝐎𝐍𝐒

🔹 𝐂𝐮𝐬𝐭𝐨𝐦 𝐢𝐧𝐪𝐮𝐢𝐫𝐲: If your project requires something beyond what's listed here, feel free to reach out.

🟥 𝐏𝐥𝐞𝐚𝐬𝐞 𝐧𝐨𝐭𝐞:

🔺 𝘛𝘩𝘦 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘵𝘶𝘳𝘯𝘢𝘳𝘰𝘶𝘯𝘥 𝘧𝘰𝘳 𝘪𝘯𝘪𝘵𝘪𝘢𝘭 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 𝘪𝘴 𝘢𝘱𝘱𝘳𝘰𝘹𝘪𝘮𝘢𝘵𝘦𝘭𝘺 3 𝘥𝘢𝘺𝘴
🔺 𝘍𝘰𝘯𝘵 𝘭𝘪𝘤𝘦𝘯𝘴𝘪𝘯𝘨 𝘤𝘰𝘴𝘵𝘴 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥 𝘢𝘯𝘥 𝘮𝘢𝘺 𝘪𝘯𝘤𝘶𝘳 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘩𝘢𝘳𝘨𝘦𝘴. 𝘐 𝘢𝘭𝘸𝘢𝘺𝘴 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘧𝘰𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘦𝘴𝘵 𝘢𝘭𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥’𝘴 𝘦𝘴𝘴𝘦𝘯𝘤𝘦, 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘯𝘨 𝘧𝘳𝘦𝘦 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦𝘴 𝘸𝘩𝘦𝘯𝘦𝘷𝘦𝘳 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦, 𝘣𝘶𝘵 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘵𝘺𝘱𝘦𝘧𝘢𝘤𝘦𝘴 𝘮𝘢𝘺 𝘪𝘯𝘷𝘰𝘭𝘷𝘦 𝘦𝘹𝘵𝘳𝘢 𝘤𝘰𝘴𝘵𝘴.
🔺 𝘊𝘶𝘴𝘵𝘰𝘮 𝘪𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘱𝘳𝘪𝘤𝘦𝘥 𝘴𝘦𝘱𝘢𝘳𝘢𝘵𝘦𝘭𝘺 𝘢𝘯𝘥 𝘸𝘪𝘭𝘭 𝘪𝘯𝘤𝘶𝘳 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘩𝘢𝘳𝘨𝘦𝘴.

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