The product (Nutribuddy Pure) is a natural food product made only from wholefoods. It is free from additives and allergens and is 100% vegan. It is also eco-friendly, using sustainable ingredients which are organic where possible. The product is a shake, designed to fit into busy lives so they can have healthy meals on-the-go.

The product has a higher price-tag than other shakes as a result of the quality formula and so is high-end.

I would like the label to reflect how pure and natural the product is as well as its sophistication. I also want the design to show calm and not be too cluttered.

The product will come in a white container, an exciting new type of packaging we are launching, part of our reusable packaging initiative. It is reusable so customers receive it, use up the products inside it and then we collect the tub, clean, sanitise and reuse it. The cycle repeats!