My task was to design a logo for Mariposa Wellness Canada. The owner of Mariposa is a wellness coach who uses a combination of mindfulness training, yoga and physical conditioning to help clients, like butterflies, emerge from their chrysalis to rise swiftly and soar. Her mission is to help others identify their strengths and push through any perceived obstacle that may be holding them back from their goals.

A target audience is anyone looking to improve their mindset and physical wellbeing.

I created a simplified, modern and minimalistic form referring to the wings of a butterfly.