The client wanted their Luscious Seamoss packaging to convey sophistication and natural elegance. I decided to implement a black matte background, which beautifully contrasts with the bold gold typography, creating a luxurious yet approachable feel. Clean, modern fonts highlighted key information, such as "Gold Wildcrafted Seamoss," ensuring clarity and readability.
Subtle organic elements, including the typography of St. Lucia, closely match the brand's logo, emphasizing the product's natural origins and premium quality. I included accents like the “Certified Vegan” and “Non-GMO” badges to enhance credibility, while positioning the product benefits at the base to capture consumer interest.
Overall, this design balances premium aesthetics with trustworthiness, appealing to health-conscious and discerning buyers.