I want to show that these workers are the heroes behind-the-scenes. An emphasis on them being unseen but in reality being super heroes to who provide so much value to our society as a whole.
I have attached our original logo and current logo. We would love for the new logo to include the Typography of the current logo and stay within the same color scheme to help illustrate our ties to the blue collar workers. The main things we would like to improve on is the actual image itself. We would love to include the superhero type center but make it less focus on the person and more on the logo itself. The vision for the logo is to convey a sense of empowerment of the unsung hero, so to have the blue collared shirt with the unsung heroes insignia being revealed is the main goal. The point of this picture was to show that without these heroes to UPLIFT our university, it wouldn't be functioning and can't stand on its own. The idea is great but the problem with this picture is that it is too detailed and makes it a little difficult to focus on - too many detailed graphics and it's too complicated. We would love for a more simplistic version
The other logo (which is our current one) shows the unsung heroes as hidden superheroes underneath their "blue collar" shirts. They are superheroes beneath the shirt. I like this logo better out of the two, but still think we can make something simpler that can also get the point across. It is too detailed and I worry that we will have issues when we use this logo for t-shirts and other things.
Themes include: appreciation, gratitude, recognition, superheroes, uplifting, unsung, putting a spotlight on those working behind-the-scenes