Wellneo is a webstore selling health and beauty related products in Central & Eastern Europe area. Currently portfolio is slimming, diet, food supplement oriented but strategy is to switch to more "Health & Beauty" proposition having the categories mentioned above only as a subcategories under the umbrella proposition.
From Wellneo statement:
"To our customers we provide credible, carefully selected, trustworthy, good quality products & solutions with emphasis on certified, tested and proven cosmetic, food supplements, meal replacements and other health related products."
Genetis: Age: 35-50 Male: Yes Female: Yes
Average Income: + € 1,300 net (middle, higher grade)
Additional information: We target individuals, primarily women, more educated, who understand the importance of healthy living and preventive action, ie. They look a lot (eg, pregnant women - for themselves and children, businessmen, ...). Targetiramo including those that give emphasis to the active life (sports, recreation). Because the product is positioned higher, is more suitable for individuals who have a more orderly life and are more financially stable. Primarily emphasize health, which may include lower positioned, for example. with current health problems or. to the problem health background (inherited). The analysis is suitable for both children and adults.
Education: higher education