Create the next website design for Synergie

Synergie

Synergie is a wholesale company that prides itself on supplying the highest quality ingredients to her clients (beauty salons and medical practitioners). Terri Vinson, the founder, formulator and managing director of Synergie is passionate about making women feel better about themselves and their skin. The target audience is women between the ages 25-55 years. This website is designed to edcuate the customers about Synergie's products and about how to look after their skin. This website also directs the customers to Synergie's clients.

http://www.synerigeminerals.com

We'd like the design of the site to be cleaner with a
white-grey background. We'd like the layout to be more user friendly. We'd like
images to be used.

It should a be a visual site (however not confusing and
cluttered).

We do not want this site to be overly geometric or curvy:
Synergie bases itself on nature and so we'd like to find a balance between the
two.

The site should be influenced by the cross sections of skin
(see attached images) and we would like this to be a watermark image in the
background with the tabs and text overlaying the watermark. This is a big part
of the way we'd like the design to go.

The typography should be very simple and easy to read (keep the
font as close as possible to the logos existing font).

Logo details:

Lower case: Helvetica Neue Light

Upper case ‘SYNERGIE MINERALS': Blair Md ITC TT Medium

Colour black: C30 M20 Y20 K100

Please note there is a different secondary colour for each
range. The home/main page should be black, grey and white.

Synergie Practitioner range colour is: C68.83 M35.63 Y26.61
K1.18

Synergie Skin range colour is: C44 M76.86 Y100 K4

Synergie Minerals makeup is black white and grey (Grey:
C54.32 M40.71 Y37.75 K 4.41

The home page: the home/main page should be simple and clean. This page should immediately alert the visitor to our key values: protect, change and nurture. The visitor should immediately recognize that Synergie is a skincare and makeup company (primarily skincare). This should be aided (if not completed) via images (minimal text).

Based on the existing site, the content (tabs headings) should remain similar however free range is given to the designer when dealing with layout and general design. The aim is a white-grey background, and we'd like the designer to take inspiration from cross sections of skin (see attached images).

Synergie prides itself on the highest quality, scientifically formulated skincare and makeup products with a synergistic blend of natural and laboratory influences.
Synergie's products must:
- Protect the skin from harsh environmental conditions such as UVA and UVB
- Provide visible change to the skin
- Nurture the skin and be free of potential toxins and irritants

Terri Vinson, the founder, formulator and managing director is passionate about making women feel better about themselves and their skin. She actively engages in education via Facebook, YouTube videos, skincare conferences and magazine articles. The main/home page must include one of these educational videos (at this stage it should be the ‘Protect Change Nurture’ video on YouTube however this will be replaced with a new one in the coming months originating from Vimeo).

The product images on the website can be used for this design however they will be updated (and on a white background) in the coming months. Please ensure the white background of the product images will blend with the site’s grey-white background, or the product images will look clean and professional on the background i.e. clean edges (see example website).

The site content includes a page of compiled images (products tab), compiled videos (videos tab), a blog of posts from Terri Vinson (blog tab), compiled .pdf pages of articles (media tab), a map and list of stockists 'where to buy' tab (this would possibly be done with a widget?), and a page with Synergie's contact details 'contact' tab - see existing website for reference.

We'd like the tabs (though the content remains the same), to be more user friendly. In particular, the 'products' tab. When the mouse hovers over this tab, the ranges 'Synergie Skin' 'Synergie Practitioner' and 'Synergie Minerals' should drop down.

We'd also like links to our Facebook page consistently somewhere on each page.

Please note: there are more than 5 pages to this website however each of the pages will be similar in design therefore, the remainder of the job will be very straight forward. The content is already written (see existing website).

In regards to this competition, the designer may choose which 5 pages he/she would like to design but the layout and design should be totally consistent with the home/main page.

I am familiar with Wordpress and so it is essential that this layout is compatible with Wordpress and applied to the current self-hosting and domain name. I will be maintaining the website, we just need an artist to redesign it.

We would like to steer clear of clutter and dark backgrounds.
As you can see from the YouTube videos Terri Vinson is a friendly and approachable, and the face of Synergie Minerals. Hence we don't want to make the website too sterile. This is why we feel a pale soft grey would be better than a stark white background.
We don't like the cluttered and dark feel of the current website.