The homepage introduces our company and succinctly explains what we offer. I'd like to have two prominent sections that give the visitor two options:
Column one: I need a loan!
Column two: I need debt relief!
Each column can have a few bullet points or brief text and a big, bold button that says Get Started Now
A lead capture form on the homepage would be good. Also, a prominent phone number as we'd like visitors to call us more than fill out the form.
Do not want to have too much navigation buttons - do not want to confuse the visitors by offering too much.
Innerpage will be an articles page that can be two column with a nice sidebar with graphics for each widget - Latest Posts, Recommended, Social, Pages, Contact Us.
Innerpage could also have a form in the sidebar and call to action button/box at the bottom of the posts.
This is a good looking innerpage http://www.amone.com/loans/