johnnyIQ got their new web page design by running a design contest:
Design a powerful experience for people with genetic blindness to be seen
Check out johnnyIQ's Web page design contest…
Community & Non-Profit
VISION There is a part of all of us that wants to be seen. And there are people that simply want to see. They are our mothers, our fathers, our children, our siblings, our friends, our community. Every day the window closes for these human beings with genetically inherited retinal diseases. They search for answers helplessly. They leave doctor offices feeling alone. They think they are unseen. We exist to shatter this misperception. At Perception, we give genetic blindness a way to be seen. That’s why we make it easy for these human beings to share their human story and leverage community into connections that can save their sight. By giving people the tools they need to capture and share their story far and wide, and connecting them to information, therapies, treatments, research and emotional support, we are bringing thousands of human beings who are losing their eyesight, to gather as a community around a common vision to see and be seen. SITE DESCRIPTION At its core, the website (www.perceptionconnects.com) serves two functions: 1. Cultivates community. This is user-generated via easy to use commenting (and comment liking). Technologically, we also support community by including: Social sharing via FB and Twitter. Vanity URLs for easy social sharing. Ex: www.perceptionconnects.com/yournamehere 2. Connects people to solutions. This is done by us as a company. We will do our best to connect people to three core solutions: - Clinical trials - Therapies (already commercialized) - Information (ex: recommendations for genetic testing) TARGET AUDIENCE While genetically inherited blindness affects people across all demographics, socioeconomics, we want the site to be built for someone in their early to mid-30s who is tech savvy.
Responsive, clean, uncluttered, clear call to action, focused on the people.
1. HOMEPAGE - We want a big featured, rotating image of the people affected by genetically inherited blindness and those around them, conducting an activity where sight is implicit. For instance, a young child riding a bike and his/her parents. A 70 year old woman and her 70 year old husband, laughing and walking hand in hand. A teenager playing soccer joyously, mid-stride, among her/his teammates. We want to hammer home that the person is a person...not simply a diagnosis. - We want the photos to emanate joy, and sharing experiences with those they love. - We want a one-line value prop, sub-head and clear call to action that is fixed as an overlay on top of the rotating images. - Value Prop headline: Community and connections for people with genetic blindness. - Value Prop sub-head: Get connected with clinical trials, therapies, and information. - Call to Action: Share and Connect. - Below the fold, we want to feature three people who have shared a story. The location, an piece of the story they share, days posted, and diagnosis should be highlighted. NOTE: Please see wireframe for reference. - Not wire-framed but would like the designer to design: Underneath the recent stories, we want sections to: - Encourage people to share and connect for: themselves, a friend, a family member. - Emphasize how people get connected with clinical trials, therapies, and genetic tests (we can use icons here). - Explore types of genetic blindness. This will link to long-form information about types of inherited retinal diseases. - Final call to action. - Footer. Can be standard. 2. INTERNAL PAGE (SHARE STORY) - This page is primarily focused on the person. The submitting person may be different than the person being affected by the retinal disease. In the wireframe example, “Tom Stafford” is the son, writing on behalf of his mom “Susan Stafford”. Cues such as user profile photos (both story submitter and commenters) and location add to the feel of the community. - In the wireframe, we show an example of a person being connected with a clinical trial (one of the three connection areas facilitated by our team). This will change if the person is not connected with anything (waiting connection), is connected with a therapy or is connected with information. This area will be maintained by our internal team. - Not wireframed but would like the designer to design: footer. This can be standard.
What to avoid
Anything that is dissonant with the central color palette. We also DO NOT want the site to feel "clinical". While we connect people with clinical trials, we want the site to feel joyful, uplifting, and emotionally about the people.
- The focus should be on the people. The Perception brand is secondary. - We want the feel of the site to be about the human being and the community. It should NOT feel like a doctor's office. - We encourage you to play around with the logo to be as consumer-friendly, as appropriate, with the vision. We are open to other treatments of the logo, if that makes the experience feel more cohesive and compelling. - We believe there is possibility where a Perception mark can be designed that can be a useful, ubiquitous part of the user experience.
1.049 US$ Silver package
Every design category has flexible pricing for all budgets. Web page design starts at 4.099 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
johnnyIQ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Excellent design. Great communicator. Very fast. Extremely patient. An awesome experience all round. I would not hesitate to recommend Ink'd to anyone wanting a great designer!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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