How Kasper Mikkelsen started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The Basic club is a new online concept.
The concept consist of 2 “basic” products:
boxer shorts (black)
The concept is a webshop - with Basics for men - on a subscription model. So when the customer signs up - we provide the customer with black socks & black boxer shorts - on a subscription.
The box arrives every 3 months - and you never have to worry about having your "basic".
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
The website should be very clean and simple. Less is more - and let´s keep it easy and understandable for the customer in their journey.
The main goal of the frontpage is to show the products - and provide the customer with a clear understanding of the concept.
Furthermore the products should be presented in a way - that they look exclusive. Could be somekind of visual description of the benefits of the socks and boxershorts. Fx A line pointing at a illustration of sock with some USP´s like "seamless" "antibacterial" to highlight that it´s not just cheap socks.
In the bottom it could be nice to have a FAQ like in the dollar-shave-club.
What to avoid
Big pictures of men wearing socks and boxershorts.
Keep the website more conceptual - and avoid the website to have to many big pictures of men wearing boxershorts etc.