The Insolvency Experts needs a new website design
Check out Jkugez's Web page design contest…
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
We manage people's bankruptcy and the liquidation of company's. Before we accept an appointment, we are contacted by people in very stressful financial situations who are looking for clear advice, options and perhaps some hope for their future. Going bankrupt is incredibly stressful, overwhelming, demotivating and depressing. It often leads to illness, family breakup etc - our job is not only to take control and administer the bankruptcy, but also to guide and help people with the next step onto a more positive future. With good information, we hope to allow them to see the light at the end of the tunnel. Our business is incredibly personal and is founded on trust, expertise and always acting in the best interests of our clients. We offer our service 24 hours a day. The advice is free of charge and can be entirely anonymous as people are often very embarrassed about their financial failure.
We want a redesign of our homepage. In February 2012, we launched our new website, but have since been experiencing bounce rates of 75% - this means our design is NOT working. We think the biggest problem with the existing website is the hero "lighthouse" area. When people are coming to our site they are in a vulnerable state. They are scared about losing their homes, they are scared losing their business and scared about going to jail. Sometimes they are even suicidal. We need the hero area of the website to focus on their issues and reflect the way they feel when they arrive on the site - scared and stress but looking for the light - looking for the answer. At the moment, we fear that the lighthouse imagery used appears to overpowering and distracting. Perhaps the colour of the sky appears to calm and doesn't reflect how the person is feeling. Also, the size of the wording is not correct. We know people are very fearful of losing their house and their business. We work in a very difficult area and the information we have takes years to obtain - so our call to action is to get the person to call - free, 24 hours and anonymous if required. Anything to help them. The single most important call-to-action in this area MUST be "Free expert advice 24/7, call 1300 767 525". As soon as we get people on the phone, we can instantly begin to provide them with information and often hope. The visuals in this hero area must also convey some sense of hope... The lighthouse can be removed or replaced, resized etc. Perhaps you can even experiment with some stock imagery of people to create empathy. It's up to you! The four buttons (Tax debt, trading insolvent, Can i save it?, What will it cost?) must also change - we don't like the shape and are unsure of their design and layout. We fear they look amateur at the moment. Can you try to come up with something that builds a greater sense of hope and instills trust. They are very important to the site and still need prominence. Other important considerations: - The colour blue is very important and helps to instill trust with our brand - Feel free to play around with the layout of the entire home page. I will give feedback throughout the contest - feel free to experiment with a range of fonts As I mentioned before, our business is highly personal and we are often dealing with people and company directors that are demotivated, depressed and cannot see the light at the end of the tunnel. They are people with serious financial problems, but our role is to educate, administer their bankruptcy and help them realise that their lives can get better!
595 A$ Bronze package
Every design category has flexible pricing for all budgets. Web page design starts at 4.099 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Jkugez collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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