We regard it as high priority that this new design converts extremely well, so if at any point you think that a design feature will lower the conversion rate, we'd rather you leave it out.
There should be a breadcrumb on all pages, but the homepage.
A featured image at the top which we can use for campaigns etc.
A large text (~2000 words) should be incorporated into the homepage. It doesn't matter if it's split up into sections or has accompanying images (maybe that's even preferable).
Example of current product list: https://www.trendyshop.dk/shop/se-a…637c1.html
A product list will always have a filter.
Each product can have various campaigns associated with it, i.e. "Two for one", "Save 50%", "Free shipping" etc.
Also each product will have various sizes, i.e. XS, S, M, L, XL etc. These sizes should be present somehow in the product list. Right now they are shown on mouseover, but we are very open to new ideas. New ideas could also be link to the same product, but in a different color for example (like zalando does it).
Example of current product page: https://www.trendyshop.dk/shop/add-…4250p.html
On our new website we will have multiple associations on each product, i.e. "Other colors", "People who bought this, also bought", "Recommended products", and more. This should be incorporated into the design of course.
The logo of the products brand should also be present.
Shipping prices and delivery information should be clear from the product page.
Most of our products have detailed information about the fabric, i.e. 70% polyester, 20% cotton, 10% elastane. This should also have its own area/box or whatever.
We have free shipping over DKK 499, so on each product which have a higher price than DKK 499, we want to display a 'free shipping' banner/text.
The variant chooser should have a prominent place, but we are open to something else than a dropdown.
Very clear call to action.
These things should be clear on the cart page:
- Total price
- Shipping fee
- Delivery time
When customers have added say DKK 400, we want to display a banner saying they need to buy for DKK 99 more to obtain free shipping.
There will be up sell products.
Responsive product page
This should be a responsive version of the product page. Use iPhone 8 as the reference 'view'.