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How jrutht started their web page design journey
Who are you known as?
CTBH Partners LLC
Tell us a bit about who you are and the people you reach
My company provides corporate financial consulting services specializing in capital structuring and helping companies with qualifying capital expenditures issue tax-exempt debt, particularly in the solid waste industry (see attachments).
My target audience is (i) c-suite executives (especially CFOs) in these companies and (ii) engineering firms that cater to these industries (and need help arranging financing).
My business is to help companies finance their infrastructure investments. I would like the website to reflect that theme. Think: The intersection of Wall Street and a landfill or garbage truck.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
I am looking for a professional, modern, innovative, and clean website that looks great on either a desktop or mobile.
Single page with sections for relevant information.
Keep it abstract.
One page long form with linked sections:
1) About Us [Describing the consulting services provided, not a bio]
2) Tax-exempt financing
i) What is tax-exempt financing?
ii) What are private activity bonds?
iii) Which industries qualify (see table with sectors)? [use imagery of qualifying assets from a variety of industries; include airports, docks & wharves, sewage treatment facilities, electricity generation, oil & gas, and water infrastructure/dams.]
iv) private activity bonds usage across industries
v) Solid waste -- two subsections: (a) overview of solid waste bonds and (b) Casella case study / transaction summary -- include link to learn more / read pdf article from Waste Today
vi) Include client testimonial quote
3) Team [Currently, CTBH is a sole proprietorship, so just one person, BUT I would also like to include two strategic advisors and their bios]
4) News - keep it simple -- dates and headlines only, no imagery
5) Contact information
I would like to provide a section to educate prospective clients on the (a) idea of tax-exempt financing, (b) the benefits to the company, and (c) how they have been used in various industries. Perhaps including a case study highlighting the benefits in the solid waste industry. See attachments for more background information.
What to avoid
I do not have a video to include at this time.
I do not like stock photos of people.
Logo, conference presentation, and an article to be published in April are attached for background information. Logo font is High Tower Text.