Farmers turn to the land for their inspiration; green dominates both industry leading agriculture logos
(61%) and 99designs contests (64%). Popular pairing colors include black, white and blue. We do see a difference between 99designs contests, however, and industry leaders, in that the latter are overall much more colorful. Only green, black and blue appear in more than 20% of color requests on 99designs. Industry leaders also like to churn a little yellow, red and brown into the mix.
What’s not being planted? Purple and pink. The reason for this may be that both of these colors have a distinct cultural association with femininity, however both are colors that appear quite frequently in the natural world.
One interesting trend that emerged when we analyzed our data was that 80% of agricultural entrepreneurs didn’t request a single color when filling out their 99designs brief. In other industries, this number was approximately 20-40%. While there’s no way to be sure of the reason that farmers don’t seem to have a preference when it comes to their logo color, it is clear that they are leaving the selections up to their designers.
So what can agriculturalists learn to help them decide what works? The logos from four of the top agriculture companies are emblematic of the industry as a whole: