Background information
Name to incorporate in the logo
Slogan to incorporate in the logo
Description of the organization and its target audience
We are in the process of rebranding our business - we acquire and operate mature direct-to-consumer businesses. Our portfolio features high-quality and high-end products and businesses.
Background: we have a focus on luxury and high-end products.
Industry
Retail
Visual style
Colors to explore
Other color requirements
HEX: #1d76bc or RGB: (29,118,188) (but feel free to deviate)
Style Attributes
Design inspiration
References
Attachments
Other notes
Please see the attached file for the full brief.
Feel & Tone: The logo should have a high-end, luxurious feel to represent the premium nature of the brands under our umbrella. However, it should not come off as intimidating. The logo should also project a friendly and approachable aura.
Design Element: We are looking for a design where the typography is ‘swooshy’ and feels high-end. This should complement and not overshadow the name.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.