Portfolio
:format(webp)/99designs-contests-attachments/162/162348/attachment_162348882 "A simplified Cretan labyrinth and a custom logo type to match.")
:format(webp)/99designs-work-samples/work-sample-designs/14246205/cbf20297-9d0c-466f-8fb4-76da007f3703 "Mockups and stock assets are used for portfolio display purposes only.
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Side Eye was about stripping things right back and letting the idea carry it. I worked on the identity and packaging, keeping everything clean and minimal so the tone could do the talking. At first it reads as premium and considered, then you clock the copy and it takes a turn.
Each scent is treated almost like a warning label, with colour used sparingly to separate them and add just enough contrast across the range. Nothing flashy or overworked, just a system that lets the concept sit front and centre.")
:format(webp)/99designs-work-samples/work-sample-designs/14246205/aed38025-19ca-46cc-99a7-99db7335637a "Mockups and stock assets are used for portfolio display purposes only.
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I designed the Doh Boys brand to feel loud confident and built for the street. It pulls from Detroit style pizza culture with heavy type bold patterns and a tight colour palette that runs across packaging menus interiors merch and social. Everything was made to work in the real world and feel instantly recognisable the moment you see it.")
:format(webp)/99designs-work-samples/work-sample-designs/14246205/9f9529f1-2194-4679-ba04-9571615f96b1 "Mockups and stock assets are used for portfolio display purposes only.
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I built the Doh Box identity around a simple idea: put Doh in a box. Inspired by the takeaway’s containers and stone-baked process, the logo uses a subtle negative flame cut and a flexible system that works across packaging, signage, interiors, and digital.")
:format(webp)/99designs-work-samples/work-sample-designs/14246205/b9da17c1-2354-452b-a233-70900e1c132b "Mockups and stock assets are used for portfolio display purposes only.
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This project was about stripping things right back and letting the design do the work. I built a sleek, black-focused system that leans into simplicity, using bold type and clean layouts across menus, packaging, and signage. Everything was designed to feel confident and consistent, working just as well on a takeaway box as it does on a shop front.")
About
I’ve been working in Graphic Design for over a decade, with six years of professional experience across design and print, including time in a senior role. I work with clients daily and understand how to balance strong ideas with real-world constraints. Brand design is my forte, with a focus on clarity, consistency, and work that functions beyond the screen. I’m highly proficient in Illustrator and Photoshop.
View my full portfolio/ joeybelldesign.com
Country:
United Kingdom.
Member since:
January 12, 2026