Portfolio
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:format(webp)/99designs-contests-attachments/86/86505/attachment_86505375 "I broke up the A and the R from the D to move away from 'ard' because it feels too much like LARD :(. I placed the R in front of A to put the Reynolds at the forefront but tethered it to the D, creating a stylized pillar suggesting interior architecture and a slight homage to yves saint laurent. The font and weight of the logo is light but strong creating a confident feminine elegance.")
:format(webp)/99designs-contests-attachments/86/86470/attachment_86470668 "The M logo wraps around suggesting a round depth, which when tasting good beers being able to recognize the obvious notes, but upon further tasting you get a richer experience, the M alludes to a three dimensionality and structure to the beer. I made the M logo to be an open font which suggests two m's that connect making one. For the title - because it's the same word repeated twice but with different vowels I put the I and the A together allowing the title to be a literal misch masch of the word. The c is at a slight tilt to give it a playfulness but also to offer a relaxation of the 'c' rocking back that comes with a nice cold beer.")
:format(webp)/99designs-contests-attachments/86/86467/attachment_86467096 "Developed this monogram and logo for a children's clothing line called i and a. Instead of focusing on the letters I focused on the 'and'. Tilting the ampersand forces the viewer to look at the graphic structure of the symbol. For the text I placed the letters around the ampersand at the angle the monogram is tilted at, informing the ampersand of it's role in the logo.")
About
Visual Field Club is a boutique design studio in Los Angeles focused on developing identities that reflect a minimalist celebration of 20th century graphic design with a 21st century understanding of visual language.
VFC is socially engaged in the visual information politics that surround today’s social media landscape, and our aesthetics reflect a self awareness to our constantly changing mediated environment.
Member since:
July 05, 2017