Portfolio
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:format(webp)/99designs-contests-attachments/149/149831/attachment_149831810 "Going through the brief and ideas for the logo, I still feel a well-stylised \"S\" will make the logotype stand out because of the unique name you have.
So I created a movement of the logo you wanted leading your eye to the rest of the logo name and with a type treatment on the \"O\" illustrating a reddish to make it feel more custom.
When I was designing the logo I wanted the logo to be able to blend into any collaterals you might think of especially packaging if that's in the cards already or a future thought.
The logo needs to tell a story too and speak to your customers.")
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:format(webp)/99designs-contests-attachments/149/149042/attachment_149042419 "After so much research on the keywords and choosing the right mark that could be identifiable anywhere and same time eye-catching.
So I decided to categorise the keywords into 3 categories Food, Tradition and feelings. So when thinking about food, cooking and fire come to mind for tradition, culture and chefs come to mind. After narrowing it down I decided to take two words and combine them which are fire and chef.
I feel all chefs are creatives in the kitchen and always with fire, so it hits me that \"chefs on fire\" means mind-blowing skills in the kitchen. So I combined a chef's hat and a flame in a very intelligent way.
If you noticed the complete logo has a lot of text, that can be used in big spaces showing the world the full brand, and also the year the brand was established needs to be added to show how rich it is. So there are other layouts to be used in different spaces.")
:format(webp)/99designs-contests-attachments/148/148962/attachment_148962346 "Here are the arrays of colors and the two major layouts for printing of web presentation")
:format(webp)/99designs-contests-attachments/148/148962/attachment_148962320 "After I researched the brand finding out its long history about the brand I decided it needed a full logo badge and other logo layouts, the reason for the logo badge is to tell people how far the brand has come and moving strong.")
:format(webp)/99designs-contests-attachments/147/147968/attachment_147968013 "I wanted a more circular shape on the logotype, following the umlaut on top of the \"A\"")
About
I am a Graphic Designer based in Leduc, Alberta. I have a certificate in Graphic and Digital Design from InFocus Film School, Vancouver, as well as a Bachelor of Science Degree from the University of Benin, Nigeria.
I took a short course in Introduction to 3D and Animation where I found my love for Motion Graphics, and I taught myself Adobe After Effects. Like Oliver Twist, I wanted more.
I relocated to Canada where I studied Graphic and Digital Design and the rest as they say is history.
Country:
Canada.
Member since:
November 23, 2023